Rather than relying on inference, casinos can now optimize visitors' experiences using hard data. With Tableau, IGT can help customers consider a number of performance factors that affect their own casinos.īy making better sense of the casino environment, IGT is changing the way modern slot machines are made. Although modern casino-resorts may collect a lot of data, actually understanding all that information can be difficult.

Now, the company can understand how the machines perform not only individually, but also according to how they're arranged in the casino.Īnd analyzing that performance based on a number of traits-from location to audio components-helps IGT design more effective products and improve its clients' purchasing choices. With Tableau, IGT can design slot machines with optimal traits.īefore Tableau, he adds, it was difficult to understand why slot machines performed well or poorly. “So you're looking at about a billion fields per year that a single casino will analyze.”Ī single slot machines can have almost 125 individual attributes. “A single slot machine spits out six to ten fields per hour multiplied by a thousand machines multiplied by 24 hours, multiplied by 365 days,” O’Donnell emphasizes. In this interview, he explains how IGT is using Tableau to optimize slot machine features in ways that were previously unimaginable. Lon O’Donnell, IGT’s manager of professional services, knows the data-driven science behind casino gaming. Reference Materials Toggle sub-navigationįor nearly 30 years, International Game Technology (IGT) has been designing and manufacturing computerized gaming equipment for clients around the world.Teams and Organizations Toggle sub-navigation.Plans and Pricing Toggle sub-navigation.

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